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Different products. Same dangers.

The vapour produced by e-cigarettes contains nicotine, harmful chemicals and heavy metals such as nickel, tin and lead. Visit to learn more.

The New Look of Nicotine Addiction

Would you know an e-cigarette if you saw one? What if we told you they resemble USB sticks, pens, and other small electronic devices? It's important to know what to look for. Visit to learn more about how to properly identify vaping devices.

Almost HALF of our kids have tried it.

Almost HALF our kids have tried vaping. This is one of the highest rates in Canada and that number continues to rise. Educate yourself so you can educate your teens on the dangers of vaping. Visit to learn more.


Just like other tobacco and nicotine products, youth get e-cigarettes from many sources. While retailers in Newfoundland and Labrador cannot sell devices to anyone under the age of 19, youth have access to e-cigarettes through friends who vape, from online stores or by asking someone to buy them. Visit to learn more.

It’s not just water vapour.

It's not just water vapour. It's a serious health threat to youth. Vaping could lead to lung disease, cancer and other serious illnesses. Learn more at

Almost half of our kids are vaping.

Over 47% of youth in the province of Newfoundland and Labrador between grades 7 and 12 have tried vaping, and that number continues to rise. Visit to learn more.

Kids who vape are more likely to smoke.

Research shows that kids who vape are more likely to use cigarettes and other tobacco products. Talk with your teen about the dangers of vaping. Visit to learn more.

Harmful chemicals come in many shapes and sizes.

Although vapes may seem harmless, they certainly come with health risks. The aerosol from vaping products contains harmful chemicals that can lead to lung damage, gum disease, changes in the brain and lifelong addiction. Visit to learn more.

This… can lead to this.

If your kids are using e-cigarettes now, they are more likely to smoke cigarettes in the future. Visit to learn more.

Labels can be deceiving

Research has shown that the concentrations of nicotine levels vary in different e-juices, and can often be mislabeled. In this particular study based in Ontario, 27% of products labeled as "with nicotine" had concentrations above what was labeled. Visit to learn more.

Vapes are easy to hide, but can be hard to quit.

In an attempt to hide vaping from parents and teachers, vaping companies manufacture their devices to look like everyday objects such as USBs and memory sticks. Visit to learn more.